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Blue Avocado: From AfricAid to Daring Girls, Reflections on our Rebrand

In an article for Blue Avocado, Daring Girls’ Executive Director Jessica Love reflects on the organization’s rebrand, updating its name from AfricAid to Daring Girls in spring 2023.

After more than 20 years as AfricAid, there were several special considerations to take into account – this article walks through the steps we took, with examples and links to help your nonprofit if you’re looking to go through a rebrand as well.